PRIMARY RESPONSIBILITIES:

The Marketing & Communications Manager works collaboratively with leadership and staff to develop and implement comprehensive, integrated marketing & communications plans to broaden the impact of OASBO’s programs, manage organizational messaging through print and digital mediums, and accurately represent the organization to its members and other audiences. This position involves both hands-on daily execution of multiple communications tasks and strategic planning.

ESSENTIAL FUNCTIONS:

• Marketing and Communications Campaigns:
  • Develop and implement a marketing calendar annually to support OASBO’s strategic goals, including target audiences, measurement of activities and effectiveness.
  • Develop and execute awareness campaigns to regularly inform members of OASBO’s available resources and benefits, including paid strategies
  • Ensure consistent messaging and tone across internal and external platforms
  • OASBO Annual Conference & Expo – Work with team to implement marketing and communication plans and materials for the conference, and create content for general session on-screen media, script and stage direction and other duties as assigned for the conference.
• Content Development:
  • Plan, source content, write and edit the OASBO eNews, collaborate educational articles and other electronic publications with a focus on OASBO’s members and strategic goals.
  • Support content management for the OASBO website, marketing automation tools, and mobile app, and oversee communications for events.
  • Develop content for and manager OASBO’s social media channels, promoting content across LinkedIn, Facebook and Instagram
  • Support ongoing improvements to the association’s website and digital communication tools.
  • Collaborate with team members to ensure the website meets the needs of our members and aligns with organizational goals
  • Lead video and multimedia initiatives to better reach members and prospective members
  • Explore digital options to enhance reach and engagement while effectively utilizing staff and budget resources.
• Community Management - Serve as the community manager for collaborate, OASBO’s online community, implementing and monitoring moderating posts, and supporting the management of automation rules to maximize the value of the technology.
• Branding – Follow brand standards and foster brand awareness and manage OASBO’s brand identity across all mediums.
• Collaborate with strategic partners and sponsors - Ensure contractual obligations related to communications are met, including ensuring accuracy of logos, hyperlinks, branding, advertising and educational content. Plan an annual schedule of sponsor content including scheduling as well as editorial and advertising guidelines.
• Perform other duties as needed or assigned.

QUALIFICATIONS AND REQUIREMENTS:

• BA/BS degree or higher in Marketing, Communications, English, or similar field of study
• At least three years of marketing & communications experience, association setting preferred.
• Excellent interpersonal, oral, and written communication skills.
• Ability to work collaboratively with others to contribute to all team initiatives.
• Ability to manage multiple projects in an evolving environment both individuallyand within a team while consistently meeting deadlines.
• Responsive to needs of members, staff, and leadership, maintaining a service-oriented mindset, demonstrating high levels of professionalism, good judgment, diplomacy, and courtesy.
• Experience working with software such as Association Membership Systems (AMS), website content management systems (CMS), email marketing software, and project management systems.
• Strong proficiency in MS Office Suite and familiarity with Adobe Creative Cloud products.
• Proven ability to utilize communication platforms to both support general organizational messaging and engage audiences through specific campaigns.
• Ability to work a flexible schedule that includes occasional overnight travel and evening events.