About ARA American Rental Association (ARA) is a leading international trade association that represents equipment and event rental operations, as well as manufacturers and suppliers in the rental industry. With a membership exceeding 11,000 rental operations and 1,000 manufacturers and suppliers worldwide, we partner with a diverse range of businesses, including both small enterprises and prominent Fortune 500 organizations such as John Deere, Sunbelt Rentals, CAT, and United Rentals. As a non-profit association, ARA is comprised of hardworking and innovative individuals, each contributing to our collective mission of making a difference in the rental industry. While our various departments have distinct focuses, we share a common commitment to excellence