The Senior Manager of Membership & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.   This position's overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; selling program sponsorships, and assisting with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities. PRIMARY RESPONSIBILITIES:  Membership Acquisitions & Retention/Rene