Career Center
Washington, D.C.
Hybrid in Rockville, MD
Posted: 24-May-23
Location: Washington, D.C.
Type: Full Time
Categories:
Large trade association seeks a Manager, Digital Marketing who can create new growth strategies. Everything we build is for our members. We’re a diverse team of creative, strategic, operational, and tactical professionals. This position will collaborate with copywriters, graphic designers, and a digital team on digital marketing campaigns, including emails, web copy, print pieces, blog, and social media posts to track online marketing trends, collect and analyze data, develop campaign strategies, optimize and report campaign performance, and communicate with stakeholders for the nation’s leading association for residential building professionals.
Qualified candidates are:
- Strong communicators who can collect, monitor, and analyze digital campaign data
- Strong communicators who can present learnings from your analyses, including actionable insights and recommendations.
- Marketers who can develop a digital campaign and web measurement strategies
- Experienced in creating dashboards, data visualizations, and campaign and website performance reports.
- People who can manage competing priorities and maintain a great sense of humor
- Self-starters who can work independently
Requirements:
- A Bachelor’s degree
- Advanced Proficiency in Microsoft Excel and Advanced proficiency in Google Analytics
- Experience in direct response marketing with direct experience with programmatic media buying, setting up campaigns, tracking performance, and optimization, lead generation metrics, customer segmentation, and segment development
- Experience with all major social media platforms
- Strong project management, problem-solving, and analytical thinking skills
- A solid understanding of how to market products, events, and tradeshows
Minimum of 2 years of digital technology experience and familiarity with trade associations. Google Analytics Certification is a plus.
About NAHB:
The National Association of Home Builders (NAHB) helps its members build communities. Each year, NAHB’s members construct about 80% of the new homes built in the United States, both single-family and multifamily. A federation of more than 800 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. Other members work in closely related specialties, such as sales and marketing, housing finance, and manufacturing and supplying building materials.
To apply for this position, please visit www.nahb.org/jobs.
Equal Opportunity Employer