California Association of Marriage & Family Therapists
Location: San Diego
Type: Full Time
Salary: Salary Range: $76,694-$85,366
Salary Range: $76,694-$85,366, salary commensurate with experience.
This position is classified as exempt.
4 Year Degree
Telecommuting is allowed.
BASIC FUNCTION: Responsible for the development and execution of strategic marketing plans. In partnership with the Managing Director of Communications & Business Development, the Marketing Manager will assist with the development of short-term and long-term strategic marketing plans and implement campaigns. Support brand management and revenue generation for membership, education, sponsorship, and advertising programs. Provide measurable, branded, targeted and segmented, consumer/member driven marketing programs.
Co-create the overall strategic marketing for membership recruitment, education and event programs, and additional non-dues revenue
Write creative promotional copy and manage placement in emails, social media, and web
Ability to create social media live events
Research, report, and analyze data to guide future market planning
Create campaign calendars, analyses, and other reporting tools that will provide meaningful insight and measurable results on campaigns
Identify and create partnership opportunities that acquire advertisers
Identify and create partnership opportunities that acquire sponsorships and exhibitors
Review and edit materials as needed
Some CAMFT committee work as assigned
Oversee all marketing & advertising budgets; including appropriate budget reviews and verifying all invoices received are accurate
Develop and maintain CAMFT style guide & advertising/sponsorship rate sheet
Draft press releases and coordinate with marketing/social media consultants
Stay up-to-date with other department projects
Responsive to home office (San Diego) through teleconference and occasionally in-person
Meet defined performance goals
Regular and punctual attendance required to meet essential function of job responsibilities
INTERNAL RELATIONSHIP: Report to the Managing Director of Communications and Business Development. Frequent contact with Executive staff. Supervision of one employee may be assigned.
EXTERNAL RELATIONSHIP: Communicate with individual members, chapter board leaders, and committee members.
We strongly encourage and welcome applications from all qualified persons regardless of their race, sex, gender identity and expression, disability, religion/belief, sexual orientation, or age.
Please submit Cover Letter, Resume and Salary requirements to:
About California Association of Marriage & Family Therapists
CAMFT (California Association of Marriage and Family Therapists) is an independent professional organization of approximately 34,000 members representing the interests of licensed marriage and family therapists. It is dedicated to advancing the profession as an art and a science, to maintaining high standards of professional ethics, to upholding the qualifications for the profession and to expanding the recognition and awareness of the profession.
CAMFT is an independent, state professional organization and is not affiliated with any other organization (such as AAMFT) other than its chartered chapters in various locations throughout California.
CAMFT activities revolve around two interrelated themes:
the advancement of marriage and family therapy as an art, a science and a mental health profession, and
the advancement of the common business interests of its members.
CAMFT is your organizational advocate and representative. We monitor and work cooperatively with your regulatory board (BBS), the state legislature and others. We sponsor bills and get laws passed to benefit you and the public.
CAMFT like other professional or trade associations, is a special interest grou...p. We believe that our special interests are good, both for us and for the public, and we are committed to actively and effectively pursuing those interests.
Take this opportunity to contribute to your profession. Show your commitment and invest in your future! Join with over 32,000 CAMFT members and help us carry on the work that strengthens the profession. If we are to continue to realize such benefits as insurance reimbursement, we must remain united. Joining CAMFT is truly a wise investment.