The Marketing Communications Manager is responsible for the planning, execution, and monitoring of the association’s stakeholder and public communications including website, microsites, email campaigns, digital and print collateral, technical, educational, workforce development, and event publications. Position also manages the Association’s media relations and social media. This position reports to the Director of Marketing. All decisions are made within legal provisions and ICPI-NCMA bylaws, policies, and procedures. Duties include:
Support technical, educational, workforce development, and membership teams with the development or acquisition of image/illustration development as needed.
Create and manage website platforms, related service subscriptions, site domains, and content pages including links and image/video host sites.
Manage accuracy and content aging to ensure that websites present up-to-date and relevant information.
Manage HubSpot platform to develop, schedule, place, and test broadcast email communications in cooperation with Database Coordinator.
Monitor HubSpot analytics and recommends tactical changes to optimize reach and impact.
Manage social media platforms to ensure that schedules are maintained, and content is appropriate for the association.
Manage development of digital collateral for multiple channels of distribution (website, social media, email) including Annual Report, Annual and Midyear Meeting Highlights, Annual Survey Reports, technical publications, education publications, membership recruitment materials, workforce development collateral, and tradeshow and special event collateral.
Oversee the production of printed collateral including production RFPs, coordination with internal and/or external design and pre-press contributors.
Manage the development and execution of production plans including costs and schedules, coordination with meeting planners and other contributors.
Manage appearance and functionality to maintain brand consistency across all platforms (Teams, Zoom…) and occurrences.
Manage training and adherence to association brand guidelines for all forms of stakeholder and public communications including formal correspondence, email signatures, publications, presentations, and exhibits.
Serve as staff liaison to the Workforce Development Advisory Committee.
Perform such other duties as assigned by the Director of Marketing.
Bachelor's degree in marketing, communications, English, or public relations.
Experience in product and association marketing preferable
Minimum of five years’ experience in product and association marketing preferred.
Ability to plan, organize and manage marketing support projects.
Strong program and project management, interpersonal, and delegation skills required.
Ability to manage multiple projects at once and meet multiple deadlines.
Ability to pack/unpack boxes for trade show booths and work at them up to 10 hours a day.
Proven digital communications skills; graphic design skills a plus.
Ability to lead meetings and conference calls and present programs and services concisely to members and other staff.
Ability to be a team player which means executing jobs small and large, i.e., taking meeting minutes, developing and implementing marketing materials.
Ability to assess digital platform analytics and recommend actions to improve results.
Excellent self-starter with strong time management skills.
Demonstrated proficiency in HubSpot and Squarespace digital platforms, Adobe Creative Suite, and social media platforms preferable.
Ability to safely and successfully perform the essential job functions consistent with the ADA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA and other federal, state, and local standards.
ICPI-NCMA was formed from the unification of the Interlocking Concrete Pavement Institute (ICPI) and the National Concrete Masonry Association (NCMA). This trade association represents the segmental concrete products industry including hardscapes and concrete masonry products. ICPI engages in a broad range of technical, marketing, educational, government relations, and communications activities. Membership consists of manufacturers, design professionals, contractors and suppliers of products and services related to the industry.