The California Lawyers Association (CLA) is the Bar association for all California attorneys. We are a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California. CLA has eighteen Sections including the New Lawyers Section (NLS) that share an area of interest in law and each offers top-tier programs, award winning conferences, events, and provides access to outstanding legal resources. We continuously seek new ways to expand our offerings. Through premier educational and networking opportunities, our members can maintain expertise in their fields, build contacts, and uphold the legal profession and system. CLA also has several initiatives that support its mission of promoting excellence, diversity and inclusion in the legal profession and fairness in the administration of justice and the rule of law.
The Membership Development Director (MDM) supports and optimizes our organization's membership strategies and supports all of our membership efforts. This includes developing strategic plans regarding recruitment for CLA and strategic customized recruitment plans. The MDM is also responsible for retention strategies and onboarding members. The MDM works collaboratively across the organization and with various stakeholder groups to identify, build and promote member value that has broad appeal to CLA members. In addition, the MDM will have primary responsibility for development and implementation of membership recruitment, engagement, and retention campaigns, as well as volunteer engagement and recognition. The MDM is responsible for the integrity of data in CLA’s membership database and collaborates with our internal professional team charged with delivering high-quality customer service to CLA and its eighteen Sections.
Skills and Requirements:
Responsible for all aspects of the membership experience, membership recruitment, engagement, and retention to include the development of an annual comprehensive membership strategy.
Gather, analyze, and apply information about members, customers, competition, and external influencers to leverage opportunities and evolve programs, products, and services.
Forecast membership growth potential and create strategies to target specific segments. Keep pace with member and customer needs by reviewing data from a variety of sources and inputs.
Oversee development and maintenance of membership policies, procedures, and related documentation
Develop relationships with volunteers, members, and key industry subject matter experts
Extract lists and data out of AMS, analyze data gathered in reports and advising on membership trends and identify challenge areas
Oversee production of monthly membership reports, including reports to our Senior Executive Team
Distribute monthly membership dashboards reflecting the overall composition of the membership as well as the specific trends in composition
Analyze member and customer data to develop customer profiles used for targeted membership and customer outreach, with an eye toward the development and delivery of products and services based on the needs of individual target markets.
Partner with internal team and external consultants to ensure data integrity processes and procedures are in place; identifies areas where improved system changes or processes are required and recommends changes as needed.
Collaborate with other departments in the development of new products and services
Collaborate with internal marketing staff and external consultants to execute membership recruitment, engagement, and retention tactics
Develop membership materials, including applications, welcome kits, and other collateral
A 4-year degree with an advanced degree preferred
Certified Association Executive (CAE) preferred
Five (5) to seven (7) years of experience in a similar leadership role
Experience working with/managing volunteers preferred
Proven ability to interact and build strong and credible relationships at all levels
Strong skills with the Microsoft Office Suite and ability to learn and use databases and other software programs
Demonstrated experience working with Learning Management Systems, Association Management Systems, and Customer Relations Management systems and the ability to develop queries and query logic for AMS reporting
Ability to deliver on-time and within budget approved projects within established parameters using own judgment and related work experience in executing responsibilities
Proven ability to plan effectively to anticipate and avoid problems and troubleshoot as needed
Participate as an active contributor in the budgeting process
Experience using and analyzing data to understand current membership needs and to predict future membership opportunities
Able to interface with a variety of constituencies and stakeholder groups with different needs and demands to achieve strategic goals
Highly driven and results oriented, strong management skills, ability to set and enforce priorities and deadlines. Strong track record as an implementer who thrives on leading a variety of key initiatives concurrently and will work independently to get the job done
Demonstrated experience initiating, managing, delivering and evaluating membership focused projects, programs, and services
Ability to manage numerous and varied complex projects and deadlines simultaneously
Strong creative, strategic, analytical and organizational skills
The California Lawyers Association (CLA) is a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California.Established in 2018, CLA is a nonprofit, voluntary organization and the home of the Sections of the State Bar of California and the New Lawyers Section. Our extensive membership represents the vast diversity of California’s legal community and the various areas of law practiced throughout the state. We thrive at the intersection of innovation and dedication—delivering high-quality programs, events, and resources and continuously seeking new ways to expand our offerings. Through premier educational and networking opportunities, our members can maintain expertise in their fields, build contacts, and uphold the legal profession and system.As an independent entity, we can now provide greater value to our members, including direct communication with the California Legislature and the ability to be more responsive to each member’s needs. Together, we are committed to fostering excellence and fellowship throughout the California legal community.