The Director, Communications is a full-time position. As a key member of the Association of Children’s Museums (ACM) leadership team, the Director, Communications is responsible general marketing, communications, and branding for the association; all ACM publications; ACM’s website and other digital communications platforms; and handling media relations. The position reports directly to the Executive Director.
Specific responsibilities include, but are not limited to, the following:
Communications and Marketing
Monitors consistency of use of ACM’s brand image and graphic identity; responsible for ensuring the timeliness and excellence of all ACM’s print and electronic products, including press releases, scripts, editorials, and promotional pieces.
Maintains and updates ACM Style Guide and ensures staff is trained on expectations and standards.
With the Executive Director, develops a targeted media relations plan to powerfully communicate ACM’s vision and the value of children’s museums, including development and maintenance of strategic relationships with media outlets; leads development of annual report.
With department and project leads, creates marketing and communications strategies for ACM membership, programs, grant projects, events, and initiatives.
Serves as first point of contact for media inquiries; ensures preparation of the Executive Director, as ACM’s primary spokesperson, and other staff and volunteers as appropriate, for press interviews.
Successful oversight of communications and marketing-related budget line items.
Maintains good working relationship with vendors and manages vendor selection for communication related projects.
Travel to special events, board meetings, annual conference, and other activities as requested.
Hand to Hand quarterly journal: Serves as primary liaison to Hand to Hand editor and designer. Ensures content adheres to ACM style and that authors and content reflect the diversity of the ACM membership.
ACM Reports and Surveys: Review and edit all data reports and briefs to ensure clarity and effective dissemination to appropriate stakeholders.
Other Publications: Directs production process for ACM publications, both digital and printed (reviews and often writes content, manages design and print processes).
Contributes to ACM grant and special initiatives programs reports, web page updates, and materials.
Website and Digital Communications
Leads the creation and maintenance of ACM’s websites, including the ACM blog, ensuring that information is current and dynamic.
Drives ACM’s social media strategy in alignment with organizational priorities and activities.
Plans for appropriate staff training on website and digital platform technologies and creates appropriate policies and procedures for successful implementation.
Manages ACM’s email marketing campaigns and distribution lists through Constant Contact, including two monthly newsletters.
Leads tracking and analysis of website and digital communication effectiveness.
Reviews and edits all collateral for annual conference, including Preliminary and Final Programs, Prospectuses, and Program-At-A-Glance.
Edits, schedules, and sends all InterActivity marketing and promotional emails.
Sources printer and directs production process for printed collateral.
Writes scripts and remarks for Plenary speakers and creates the PowerPoint and slides for the Plenary sessions.
Manages onsite AV crew and coordinates schedules and rehearsals for Plenary sessions.
Three to five years communications experience in a similar organization.
Bachelor’s Degree required, degree in communications, marketing, journalism preferred.
Expertise in MS Office (Word, Excel, PowerPoint) and social media tools.
Knowledge of Web content management software.
Knowledge of design software, InDesign, PhotoShop preferred.
Innovative thinker; flexible; team oriented.
Excellent time and project management skills.
Ability to work under pressure and time constraints as well as handle a number of tasks simultaneously is required.
Enthusiastic, positive personality with a true commitment to the work of ACM and children’s museums.
Writing samples will be required of finalist candidates.
Ability to manage consultants, which are retained, as needed.
In an increasingly complex world, children’s museums provide a place where all kids can learn through play and exploration with the caring adults in their lives. There are approximately 400 children’s museums around the world, which annually reach more than 31 million visitors. ACM provides leadership, professional development, advocacy and resources for its member organizations and individuals.