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JOB DESCRIPTION:   Marketing & Communications Manager

REPORTS TO:  Director, Marketing & Communications  

RESPONSIBILITIES: 

This position provides logistical support, strategy, and management assistance for the marketing and communications department.  

The Marketing Manager is a key player in the creation and execution of marketing campaigns and brand awareness. This person will have a passion for engaging our targeted audience, for the purpose of driving the business forward.

GENERAL RESPONSIBILITIES

• Works with the Director of Marketing and Communications on project prioritization, maintaining day-to-day activities that support the association, including trafficking of all major projects
• Collaborates with other CSI employees across various departments on production of communication materials using print, social media, website, and email tools 
• Stays up-to-date on relevant marketing, communications, and creative strategies in effort to create best-in-class collateral
• Collaborates with marketing team and peers to build reports and dashboards that illustrate contribution to leads, meetings and pipeline
• Works as part of a team to drive KPIs and lead generation activities.

CAMPAIGN MANAGEMENT

• Plans and executes multi-channel marketing campaigns to generate and nurture leads – inbound (content), digital, social networks, emails, automation, display, trade shows, etc.
• Jumps into existing Marketing plans, with a “can do” attitude.
• Using data, identifies trends within the market and makes recommendations for new campaigns.
• Manages key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generation forms

CAMPAIGN SUPPORT

• Develops content with subject matter experts and/or with creative support
• Ensures content created is accurate, error-free and brand compliant
• Works with creative services team Push innovation through digital channels pilots to develop new approaches for enhancing user experience and campaign performance
• Helps establish processes and templates to streamline campaign management and ensure consistency
• Supports in benchmarking and refining campaign KPIs

 WEB MANAGEMENT

• Ensures timely posting of new content aligned with the firm’s brand guidelines
• Manages accurate, complete and timely publishing of investment product data (e.g. “product pages”)
• Develops/executes schedule for site enhancements: content, tools & data
• Content/collateral management

BRANDING

• This position will ensure consistent branding and messaging throughout all communications.
• Coordinates and represents the company brand at customer sites and trade shows.

CONTENT CREATION 

• Develops and oversees content creation, including email, video, blog, podcast, and social media 
• Oversees and manages outside resources when appropriate

PUBLIC RELATIONS 

• This post will be responsible for all public relations activity on behalf of the association 

SKILLS: 

• Attention to detail. 
• Creative thinker.  
• Ability to manage multiple deadlines and competing priorities. 
• Ability to adapt to changing direction of projects and strategies. 
• Ability to work collaboratively within a team environment as well as independently. 
• Strong verbal and written communications skills. 
• Strong customer focus and interpersonal skills. 
• Ability to multi-task and lead / execute several projects simultaneously. 
• Ability to interact well with staff, management team, and volunteer leaders. 

EXPERIENCE: 

• Bachelor’s degree in relevant major required.  
• 5-7 years of experience in association or professional services marketing & communications
• Experienced with Microsoft Office, email distribution tools, social media platforms 
• Copywriting experience is preferred