The Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) is a not-for-profit membership organization that promotes the health of women and newborns. Our mission is to empower and support nurses caring for women, newborns, and their families through research, education, and advocacy.
The Director of Membership Development provides vision, leadership, and support to reach or exceed AWHONN’s membership recruitment, retention, and engagement goals. Reporting directly to the VP of Membership and Volunteer Engagement, this position helps develop, implement, and improve the infrastructure, strategy, cross-department collaborations, and services necessary to provide outstanding value to AWHONN members. And to increase the loyalty, diversity, and engagement of the membership.
Also includes oversight of membership reporting/dashboards, approving and improving transactional/renewal membership communications (email, print, and call scripting), and other operations related to the implementation and improvement of membership development efforts. Interfaces with all departments, working most closely with Associate Director, Marketing and Communications, membership, customer service, section and chapter services, and online community engagement to support a culture of strong membership and exemplary customer service. Direct supervision of Coordinator, Donor, and Membership Engagement.
DUTIES & RESPONSIBILITIES
Develop and implement strategies and initiatives to increase recruitment, retention, and engagement to reach AWHONN’s strategic membership targets and
Build and maintain strong collaborative relationships and projects with other departments to ensure that membership systems and campaigns position AWHONN programs, products, and services to respond to members’ and customers' existing and anticipated needs.
Create processes to continually re-evaluate the needs of AWHONN’s membership and strategies to strengthen the membership value Incorporate insights into membership tactics.
Support technology staff in the maintenance of Nimble
Oversees Membership Committee and engages with other volunteer leaders to incorporate member input, feedback, and engagement to improve the success of departmental
Creates, analyzes, and disseminates data reports dealing with current membership trends targets, projected demographic changes, membership value, satisfaction surveys, etc. to adapt to a changing external Includes disseminating multiple weekly and monthly membership reports for national staff, sections, and other volunteer leaders, vendors, and others when requested.
Assist the VP of Membership and Volunteer Engagement in managing all relationships, budgets, and vendors of the Member and Volunteer Engagement Department.
Oversee and grow member affinity programs, including evaluating program performance, vendor contracts, and adding/removing program services to increase membership
Manage the Coordinator, Donor & Membership Engagement to develop synergies between membership development and charitable giving communications and
Must keep up with external and internal technological advances and determine how to integrate them into departmental mission and objectives. This includes creating database and reporting strategies and appropriate training for staff to support those strategies.
Train new national staff on AWHONN’s membership structure and benefits, our operating system, and recruitment/retention strategies. Make presentations about national membership retention efforts and section retention campaign recommendations to volunteer leaders at AWHONN
Serve as a leader across AWHONN, developing efficiencies in member development, operations, and customer service. And strengthen collaboration and communication with sections/volunteer management, nursing education, and marketing services.
QUALIFICATIONS & REQUIREMENTS
Bachelor’s degree, and 7 to 10 years related professional membership experience in an association environment. At least 3-5 years of experience as a team leader or
Certified Association Executive (CAE) preferred
Extensive experience working with large association management database systems (AMS) of numeric and statistical data to fully understand current and projected demographic changes, population shifts, economic forecasts, required. Experience in translating data for use in developing business plans to meet future challenges. Familiarity with Nimble AMS preferred.
Proven proficiency in high-level verbal and written communications skills, including demonstrated presentation and persuasive skills to internal and external audiences related to membership strategy, recruitment, sales, and volunteer
Must be culturally sensitive with previous experience incorporating diversity, inclusion, and equity aspects into communications and
Must be able to analyze and interpret data to clearly articulate the need for specific
Ability to discern the data and information needed in the reports as well as determine areas of focus for potential new reports is an important part of this job responsibility.
Demonstrated ability to develop standardized operating procedures and give clear
Depending on the project, must be willing to work as either a Project Leader or project team member where the success of the project supersedes individual role
Ability to develop standardized operating procedures and give clear
Demonstrated strategic thinking
Demonstrated ability to remain flexible, compromise, manage multiple priorities and stay highly organized, influence others; work well under pressure; meet deadlines and prioritize and coordinate the workflow of others.
AWHONNprovidesequalemploymentopportunitiestoallemployeesandapplicantsforemploymentand prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
AWHONN values the safety of its employees, members, and visitors. In support of these values, all AWHONN employees are required to be fully vaccinated against COVID-19. All new hires must provide evidence of being full vaccination including having received their first booster by their first day of employment.
This position is located in Washington, DC, and within walking distance of Metrorail and major bus lines. AWHONN offers a flexible, hybrid work environment. Effective April 11, 2022, employees are expected to work onsite a minimum of one (1) day per week to foster our collaborative culture and support cross-functional interaction.
The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is a 501(c)3 nonprofit membership organization that promotes the health of women and newborns.
Our mission is to improve and promote the health of women and newborns and to strengthen the nursing profession through the delivery of superior advocacy, research, education and other professional and clinical resources to nurses and other health care professional.