The Online Learning Consortium (OLC) is seeking a Director of Communications and Community Relations who will contribute to developing and delivering a comprehensive engagement strategy and communication plan that amplifies OLC's mission, network, products, and services. The Director of Communications & Community Relations will report to and work closely with the Vice President of Marketing & Communications in overseeing internal and external communications, including the development and implementation of an organization-wide communications strategy, events/conferences, public relations, community relations, employee communications, and a broad range of marketing communications initiatives. They will work with all forms of media, including digital campaigns, print materials, social media, audio, video, and more. This position will collaborate closely across teams and organizational service lines, helping to develop and lead marketing initiatives. Excellent communication, project-management, relationship-building, and interpersonal skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholders are a must.
In partnership with various stakeholders, develops and implements communications plans for various initiatives that build and maintain a positive brand.
Develop marketing, business, and social media strategies and recommend implementation plans in order to grow subscriber base and boost sales. Coordinate with the team to guide efforts in implementing these plans.
Analyze brand tracking, market trends, consumer need, and the competitive landscape.
Serve as project manager and marketer of events/conferences and community relations initiatives.
Manage the awards' application and review process, the nomination period, and event support.
Manage volunteer, focus group, and external selection committees.
Manage marketing communications and branding across various platforms such as web, social media, and industry publications.
Support the development and maintenance of the organization website, including methods to deliver messages, ease of navigation, and clarity of information; ensures that all content is current, relevant, and On Brand.
Provides consistent and timely information to employees through various communications programs/channels.
Schedule and execute social media content across multiple social media platforms, including but not limited to Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms. This includes writing and editing copy to be posted on social media channels, as well as crafting social media advertising campaigns.
Grow our brand presence across our various social media channels, monitor and engage with our social community and improve community members’ experience.
Outstanding written and oral communications and presentations skills; creativity is key.
Bachelor’s degree in communications, marketing, English, public relations, public administration, advertising, or a related field.
A minimum of 7 years of corporate or strategic communications experience.
A minimum of 5 years of experience managing a team and collaborating with vendors/freelancers/contractors.
Proficient with Google Applications, MS Office, Adobe Creative Suite, HTML, and Salesforce.
Knowledge of web design, WordPress, HTMP, CSS, SEO, and Google analytics.
Knowledge of digital and print accessibility requirements for collateral materials and website.
Superior ability to write in a journalistic style that is customary for a global thought leader.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Experience with Pardot, Airtable, and SproutSocial.
Google Adwords and digital marketing experience.
Proficiency with AP, APA, and Brand Guides.
Proficiency with various writing styles (news, feature, advertising/sales, fundraising, employee, executive).
Knowledge of community relations, event & conference planning, consulting & grants, research, and publishing newsletters targeting various stakeholders.
Prior experience with a non-profit, in higher education, and/or the online, blended, and digital learning space.
Familiarity with media relations, crisis communications, event planning, webinars, and podcasts.
Familiarity or experience with the goals and mission of the Online Learning Consortium.
In order to be considered for this position, please include your Resume, a Diversity Statement (500 words or less) and a Cover Letter including salary requirements. Only applications that include these items will be reviewed.
OLC is a collaborative community of higher education leaders and innovators, dedicated to advancing quality digital teaching and learning experiences designed to reach and engage the modern learner – anyone, anywhere, anytime.