PURPOSE The purpose of this job is to serve our members, customers and co-workers. SUMMARY The Product Marketing Specialist is responsible for planning and executing product marketing for ACHE. JOB FUNCTIONS Marketing Activities 50% of Time Marketing Automation Campaign Execution Develop and execute marketing automation campaigns that support membership growth, retention and engagement. Review key engagement metrics. Use this information to optimize future campaigns. Analyze and report on campaign performance, including insights and recommendations for improving results.
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