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Digital Marketing Administrator
The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier association for CPAs in Pennsylvania with more than 20,000 members working in public accounting, private industry, non-for-profit, government, and education. The PICPA is seeking a Digital Marketing Administrator to develop, execute, measure, and optimize marketing campaigns that support strategy and achieve revenue goals. The successful candidate will have a strong knowledge of marketing principles, strategy, audience segmentation, behavioral targeting, and UX, as well as copywriting and editing skills. This position will: Develop and implement integrated marketing campaigns for customer acquisition, content distribution, event promotion, and brand awareness using all marketin
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