Communications/Editorial, Marketing, Public Relations
4 Year Degree
The Marketing & Communications Director is responsible for developing and implementing the long-term marketing & communication strategy for the IASA brand. Responsibilities include planning, development and implementation of all IASA marketing strategies, communications, and collateral, both internal and external to the insurance industry.
Essential Duties and Responsibilities
Articulates and promotes the mission, vision, and identity of the IASA
Communicates the value of Insurance industry to various target audiences
Creates and curates new, engaging content for distribution through various channels (web, media, mail) at regular intervals
Creates, implements, and measures the success of a comprehensive marketing and communications program that will enhance the IASA image and position within the marketplace
Manages the content marketing strategy
Facilitates internal and external communications
Manages the strategic and creative design of the IASA marketing and communications activities and materials
Manages the website content
Manages the implementation of the marketing and communications plan through integration with the IASA staff
Ensures articulation of IASA image and position, assures consistent communication of image and position throughout the Insurance Community and assures communication of image and position to all constituencies, both internal and external
Coordinates media interest in the IASA and ensures regular contact with target media and appropriate response to media requests
Coordinates the appearance of all IASA print and electronic materials such as letterhead, use of logo, brochures, etc.
Develops, coordinates and assists various departments in the marketing, communications, and positioning of their activities
Ensures that IASA regularly conducts relevant market research, and coordinates/oversees this activity
Leads special projects as assigned by the CEO such as special events, re-branding/logo development, etc.
At least five years of management experience, three of which must have included supervising project and team activities.
Non-Profit Association experience preferred
A track record of hands-on implementation of successful communication programs, digital or otherwise, ideally including leveraging social media to enhance reputation management, drive organization objectives, engage influencers and the media and build new audiences for organization content and key messages
Have remote work experience
Bachelor’s or Master’s Degree in Marketing or Communications
Must be highly organized
Must possess strong computer skills and experience with desktop publishing programs
Extensive experience in writing, editing and full circle production
Must be accurate and attentive to detail
Self-starter, resourceful and comfortable working in a small team environment where both daily interaction and self-sufficiency are essential
A passion for all things digital and the ever-changing social media landscape
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Must have excellent communication and public relations abilities
Able to problem-solve in new and difficult situations
Must be willing to travel
Must be willing to endure flexible schedule
Cover letter with salary requirements is required for applicant consideration.
Telecommuting is allowed.
About Insurance Accounting and Systems Association, Inc.
For almost 100 years, IASA has served as the trusted source for knowledge and innovation that guides the community of insurance professionals. Our community roots, consisting of thousands of members and insurance constituents, in addition to 24 national chapters, runs deep. Our core values and beliefs have always focused on education and connection, and we will continue to drive:
Personal Growth, and
Professional Outcomes for Our Members.
IASA, a non-profit 501(c)(3) will continuously foster an environment of selfless engagement, inclusivity, and conviction, advancing careers and personal growth of our members and constituents.
We will produce the best education and learning opportunities in an open and sharing environment through our exceptional leadership that promotes excellence, collaboration, innovation, and community engagement.