Description:  This senior position on the marketing and communications team leads SCCM’s efforts to retain and recruit members. The individual develops and implements a comprehensive strategy targeted to a multi-professional, multi-national critical care (ICU provider) audience in order to increase overall membership.

Primary Responsibilities:

• Develops effective membership recruitment and retention strategy to increase membership and maximize revenues.
• Leads all membership related communications.
• Drives membership campaign efficiency with use of metrics and analytic tools.
• Provides strategic input and support to volunteer membership committee and staff membership team.
• Leads design and analysis of all aspects of member research and drives development of member benefits.
• Analyzes campaign data and implements new tactics or revises sales and/or marketing activities to achieve success.
• Develops and implements strategies pertaining to website and social media to create compelling experiences and develop loyal members and followers.
• Uses analytic tools to anticipate responses, identify best products and forecast results of marketing programs
• Works closely with staff across departments to improve member satisfaction, collect member data, and other activities to support marketing operations.
• Perform other duties, as assigned.