The Senior Manager, Marketing will work with the Staff Vice President, Marketing, to develop and implement marketing plans and strategies for multiple departments, service offerings, meetings, trainings, and conferences, driving attendance, and supporting AAAE staff in all efforts of sales and promotions. In addition, the Senior Manager, Marketing will support membership recruitment and retention efforts, as well as promoting member benefits.

Primary duties and responsibilities:

• Work with various departments and staff SMEs to develop and implement marketing plans for educational conferences, meetings, webinars, newsletters, and marketing collateral, with special attention on creating new ways to attract attendees using both email and non-email forms of communication
• Produce content for an average of 60 targeted, personalized promotions per month, including, but not limited to, broadcast emails, brochures, direct mail pieces, conference marketing materials and newsletters, and banners for meetings
• Evaluate market conditions, perform customer research, and implement marketing plan changes as needed
• Measure and monitor ROI on marketing initiatives
• Write and lay out AAAE’s monthly electronic meetings newsletter
• Monitor and update AAAE’s websites for individual meetings and membership
• Develop print and electronic sales-support materials for staff in charge of selling exhibits and sponsorships
• Coordinate and manage design and printing for meetings and conferences
• Support other areas of marketing as needed
• Position requires some travel
• Performs other related duties and assignments as required