The Association of American Colleges and Universities (AAC&U), a national higher education organization committed to improving the quality of undergraduate education, seeks a Marketing and Media Relations Associate in the Office of Communications and Public Affairs.
The Marketing and Media Relations Associate will report to the Vice President of the Office of Communications and Public Affairs (VPOCPA) and will assist with various projects related to both marketing and media relations. Major responsibilities include preparation and distribution of marketing emails; tracking and reporting on key metrics related to marketing campaigns; management of website content; preparation and distribution of press releases; coordination of webinars; provision of general administrative support.
DUTIES AND RESPONSIBILITIES
In coordination with the Director of Digital Communications and various teams across the association, support the planning, implementation, execution, and monitoring of various marketing campaigns
Implement and execute email communications for AAC&U programs, products, events, and services
Execute marketing automation campaigns based on segmentation, user behavior, or customer data
Manage e-mail communications calendar for scheduling and tracking
Assist with the preparation and distribution of promotional materials
Create and maintain marketing campaign reports on key metrics
In coordination with staff of the Office of Advancement and Member Engagement, assist with the preparation and distribution of membership-related marketing materials
Develop and create all mailing lists used for AAC&U marketing efforts
Oversee the process of drafting and editing marketing materials
Update and manage website content, ensuring accuracy and timeliness of web content
Provide support for AAC&U’s social media presence
Assist with basic video editing needs
Other duties as assigned
In coordination with VPOCPA, conduct media outreach by proactively seeking press coverage and pitching sources and stories, as appropriate
Prepare and distribute press releases
Monitor media sources for relevant stories and compile clips for various tracking purposes
Maintain media contact list
Respond to media outlets to inform them of errors or misrepresentations
Prepare quarterly media report for AAC&U board of directors
Coordinate the scheduling, logistics, and production of webinars
Liaise with the IT team and serve as administrator of the webinar program
Provide webinar production support in real time by participating in live webinars
Assist with creation of marketing emails and lists in association with webinars as needed
Collaborate with staff of the IT department to ensure the overall quality of the data in the AAC&U database.
Track AAC&U activity related to public policy and prepare quarterly policy report
Maintain sections of the AAC&U website
Provide general administrative support to the Office of Communications and Public Affairs
Bachelor’s degree in marketing, communications, or related field
Excellent written and oral communication skills
Exceptional attention to detail
Ability to manage multiple priorities and meet frequent deadlines
Experience with digital marketing, media relations, electronic and print communications
Understanding of existing and emerging inbound marketing approaches, social media platforms, and SEO
Experience with Critical Impact, Higher Logic, or other email marketing platform
Basic video editing skills
Familiarity with Adobe Creative Suite including Photoshop and Illustrator
Experience in implementing and managing social media campaigns
Ability to work in a collaborative, team-based environment in a service-oriented membership organization
Knowledge of higher education and its contemporary issues preferred
AAC&U believes that a broadly diverse staff is critical to achieving excellence as a national higher education association. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are fully committed to equal employment opportunity and compliance with the full range of fair employment practices and non-discrimination laws.
Salary commensurate with experience; plus, exceptional benefits. Please submit a résumé, a cover letter describing relevant and salary requirements to: AAC&U, Box COMMS, 1818 R Street, NW, Washington, DC 20009 or email@example.com. Review of applications will begin Wednesday, September 30, 2020.
About Association of American Colleges & Universities
The mission of the Association of American Colleges & Universities is to advance the vitality and public standing of liberal education by making quality and equity the foundations for excellence in undergraduate education in service to democracy.
(Adopted November, 2017)