Qualifications of the Senior Manager of Marketing - Bachelor’s degree and a minimum of 7 years of experience in marketing, communications, or promotion or similar.
- Experience with all facets of marketing (researching the target audience, buying mailing lists, writing copy, gathering and monitoring metrics/analytics, developing/tracking campaign schedules, cross-marketing with other associations, etc.).
- Experience developing and executing integrated marketing campaigns.
- Experience running marketing campaigns via email, print, and online ads.
- Clear and succinct verbal and written communications; excellent editing and proofreading skills.
- Strong understanding of website content management systems, email campaign platforms (familiarity with Real Magnet is a plus), online networking, social media platforms and related business productivity software such as Microsoft Suite.
- Excellent interpersonal skills; demonstrated ability to work collaboratively across departments and understand each department’s marketing needs.
- Strong organization, time and project management skills. Experience managing competing priorities and projects within deadlines and on budget.
- Basic knowledge of print and video production including familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere and After Effects) is preferred.
- Knowledge/experience with exhibit floor processes and fulfillment is preferred.
- Ability to travel domestically and internationally.
- Experience working for or with a nonprofit association is preferred.
Attributes of the Senior Manager of Marketing - Curious. You are intellectually curious and eager to understand. You ask questions of your colleagues at all levels, listen and learn. You notice trends and ask why.
- Process-oriented. You are organized. You efficiently manage multiple tasks, allocate and optimize resources, manage timelines and meet deadlines. You take things from start to finish.
- Collaborative and transparent. You are grounded in our organizational values of sharing information and working cooperatively. You value working in a cohesive team environment where everyone works hard and relies on each other to pull it all
- Adaptable. You anticipate and respond to change in a fast-paced environment with a willingness to learn new and better ways of approaching your work. You smoothly manage through ambiguity and shape answers to questions when no template exists.
- Focused. You are self-motivated and driven. You don’t just show up for work on time; you also have a strong work ethic and are highly productive. While we work closely together, we trust you to exercise independent judgment, do your job well and know when to seek guidance from senior staff.
- Creative. You are forward-thinking and inventive, theorizing about “what can we do?” and suggesting new ideas for experimentation.
- Analytical. You are comfortable in the data; you go beyond giving us the numbers and tell us how to interpret the data to drive the desired results.
What’s Attractive to the Right Senior Manager of Marketing Candidate? - ARVO is a growing organization and marketing is key to our continued success. You will play a key role in a results-oriented, organized, well-run, well-staffed association. Decisions and conversations are evidence-based and results-oriented, with clear strategic priorities.
- You will have the tools (technology and otherwise) to perform your duties and responsibilities effectively. ARVO is not afraid to embrace new technologies (website customization, SEO, and advanced marketing analytics) that support the mission.
- You will report to, and learn from, an experienced manager who is well versed in communications and public relations, but you will quickly become the marketing guru.
- This is an intellectually stimulating environment and an organization that works passionately and enthusiastically to fulfill our mission. You will enjoy a collaborative and collegial work environment with a shared purpose where your hard work will be noticed and appreciated. Many of our colleagues have long tenures with ARVO and a lot of institutional knowledge about best practices.
- We offer a flexible work schedule, including telework options, and pride ourselves on being family-friendly.
- You will enjoy a competitive salary and a generous and comprehensive benefits package including medical, dental, and vision insurance; short- and long-term disability; vacation and sick leave; paid holidays; metro benefits; retirement savings plan; and more.
To Apply for the Senior Manager of Marketing position with ARVO: Use the "Apply" button on this page or simply email your resume to Gina Schurman at resumes@staffingadvisors.com with “ARVO – Senior Manager of Marketing / 2018-2297 ASAE” as the subject of the email. Please Note: The internal title for this position is Assistant Director of Marketing. Staffing Advisors is committed to helping our clients create a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. Some positions may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history. |